Super Swirls


Delicious, decadent and daily fresh

Swirls have been a favourite in the UK for a generation! Traditionally made with soft sweet bread dough, and filled with a sweet paste, the roll is then topped and finished with a generous helping of icing. The classic cinnamon swirl is a firm favourite with customers looking for a delicious, decadent eat, but here at Rich’s we also make swirls in a number of different, but classic flavours, such as Lemon, Autumnal Toffee and Christmassy Cranberry & Orange. So give your customers something to tickle their taste buds and get them coming back for more – swirls offer a substantial treat, perfect for sharing! We offer our own range of Rich’s swirls, ready-baked and freshly delivered for your customers.

THE global food solutions provider with UK market expertise

We have a new 15 acre state of the art facilities in Andover that represent our commitment to innovation and the constantly evolving UK food manufacturing and bakery business. Both globally and in the UK, we are proud to work with some of the biggest names in Grocery and OOH. Rich’s delivers a broad portfolio of quality products designed with food-service professionals and bakery customers in mind.


Experts in creative, quality bakery