Bakery Specialists for Everyone

Rich’s delivers a broad portfolio of quality products designed with retailers and food service professionals in mind. Our indulgent quality and on-trend innovations provide unparalleled bakery sales growth opportunities for customers across the UK, Europe and the Middle East.

Our Product Expertise

Innovative Sweet Bakery

Our range has everything to deliver growth in your sweet bakery sales, and our innovative Thaw & Serve and Bake-off products offers your customers superior quality with great value.

Our Products

Pioneering Plant-Based Crèmes

Our pioneering Plant Based Cooking & Whipping Crème is a true kitchen revolution and tasty, healthy alternative to dairy. Discover more about our clever creams and culinary solutions…

Crèmes & TOPPINGS

Innovation at every step

The Market Experts

Our Category Team stay ahead of trend by understanding consumer and shopper behaviours, retailer demographics and white space for innovation. Through a comprehensive round of data analysis, trend watching and bespoke research, we are your go-to partner for getting under the skin of your shoppers.

The Innovation Experts

Our passionate and creative Innovation Team are foodies through and through, with an eye for the next big thing in baking. Joining our market knowledge with their own instinct and skills, we look at the whole process from great ingredients to fantastic bakery formats, bringing true market-first innovation to store.

The Baking Experts

With a state-of-the-art bakery, the most advanced in Europe, our Operations team not only ensure every single product is baked consistently and to perfection, but also look for innovations in the bakery process to ensure we stay ahead of the game.

Our Markets

Foodservice

With a wide portfolio of products, including baked goods and creams, we can provide solutions for all catering requirements. We understand the need for efficiency, reducing allergens, menu development and simple operations in house, and can work on bespoke products that meet these needs.

Retail

We are proud to supply virtually all major retailers in the UK and many across Europe, with baked goods solutions for bake off in store or thaw & serve. We bring consistent quality products with the right margins to drive footfall and loyalty in your shopper base.

Out of home

The coffee and café sector was where we started and it remains a vital part of our business. We love making indulgent bakery treats for the Out Of Home market and we know the consumer loves them too. We have proven results in this sector and our long term supply partnerships are an example of our level of service.

Wholesale & Industrial

Our supply chain capabilities allow us to work with customers in the Wholesale and Industrial sectors, be it dairy-free cream alternatives in bulk for ready meal manufacture, or brand and merchandising solutions for indie retailers through their supplying group, we can fulfil the needs for everyone.